LOREM IPSUM IS SIMPLE
Mike Rogge is a journalist and film producer who had the big ol’ double black diamonds to purchase Mountain Gazette a few years back. Since then, he’s dedicated his life (well, at least the time when he’s not deep in the backcountry) to unearthing classic issues and celebrating the heritage of the original outdoor magazine. Yes, collaborating with Dad Grass on a decoy sleeve that makes your pack of Joint look like a mountain safety kit is part of that ongoing celebration! We asked Mike to pick his favorite Mountain Gazette covers of all time and tell us why he loved them more than the others. Check out his top ten list below. Although you’d likely have to dig through ski bum garages and dusty old antique shops to get your hands on some of the rarer gems, Mike will sell you a print of one of the covers on the. Designed by the legendary Aspen artist Tom Benton, Mountain Gazette 36 is everything we hope our iteration to be—designed by a mountain artist, clean design, simple messaging. We say it’s not our magazine, it’s yours. This cover belongs to the people. Benton would design work for the late Hunter S. Thompson, a contributor to the magazine, as well as the town of Aspen.
YOU F*CKING LOVE PAYING FOR ADVERTISING.
Don’t we all? There’s nothing more satisfying than paying for pages upon pages of masterfully crafted promotion. The thicker your magazine is with coupons, new gear announcements, and 1/4 page ads breaking up your reading experience, the better. Press releases reformatted as journalism? Yuck.Unfortunately for you (and maybe us), Mountain Gazette only has a few, limited ads by choice. They’re grouped in the front few pages and the back few pages, and that’s designed to keep your reading experience uninterrupted. These aren’t advertisers.
Don’t we all? There’s nothing more satisfying than paying for pages upon pages of masterfully crafted promotion. The thicker your magazine is with coupons, new gear announcements, and 1/4 page ads breaking up your reading experience, the better. Press releases reformatted as journalism? Yuck.Unfortunately for you (and maybe us), Mountain Gazette only has a few, limited ads by choice.
